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"But is coherence a secret sauce for success? This argument may be an example of survivorship bias: focusing analysis on the successful rather than those who have failed and disappeared. To see this, consider Kodak. Its strategy was to standardize and dominate the film and chemical photography ecosystem. Its distinctive capabilities in film chemistry, processing, and retail distribution provided unmatched coherence for decades. However, Kodak’s coherent film-based strategy became obsolete during the digital photography revolution."

Great example. Contrast this with Amazon, for example, and their deliberate push for experimentation across disparate, "inconsistent" fields. It would seem that "Varying" is the key to long-term sustained success.

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